Virtual networking

Wed, 2/24 11:18PM • 1:05:27
SUMMARY KEYWORDS
people, linkedin, hr, business, post, rachel, hr professionals, networking, social media, employees, person, ira, company, followers, comment, tag, engage, build, friends, talk

00:05
Hi, everyone, welcome to resourceful humans, the podcast for HR professionals. I am your host, Corey haber. And I have here with me, Ira and Rachel. They are both fantastic virtual networkers. So I want to bring them on to give us some pro tips on kind of what to do, what not to do, and and why everyone should be a pro it and virtual networking.

00:29
So, thanks for coming on today, Ira. And Rachel, great to have you. Thank you for having us. Yeah. Thanks for having us. It’s cool. I like Rachel and I like you. So for me, I like I write I like.

00:42
Yeah, I won’t say which one I like more. Well, that’s just rude. It’s obviously her.

00:49
Nine, you

00:51
get us together, and you’re recording us. And it’s just fun to be back. And I want to be wherever Rachel is. Look at that. That is awesome. I’m there mentally? Yeah.

01:01
Oh, you know, let’s just start with a fun question. I’m really curious to hear from both of you what your favorite social or virtual networking platform is? I mean, I know you’re both very prominent on LinkedIn. But is that your favorite? That’s my favorite. That’s easy to answer. That’s my favorite. Well, I don’t know. I mean, LinkedIn is all about networking. So it’s the whole thing. But I think if you have an event, like one off event, actually, like remote better. And I’ll tell you why. Because remote allows you to go around, you’re sitting at a table of up to six people, which means there’s five other folks, you get to engage with them. And then you get to go to other tables and engage with other people. And it’s kind of like this look and feel that we have recording, you know, the way we’re recording. So I really liked that one.

01:48
Okay, I’ve actually never heard of that one. So that’s, that’s good to know. Yeah, so speed networking every Tuesday, at 8am 6pm. Eastern IRA on Tuesdays.

02:03
I want to deny that you can meet more people, and you can you can see that new platform I was telling you about. It’s a really cool.

02:10
You’re gonna check it out.

02:13
You’re both invited. In fact, everybody watching, I’ll be there. I’ll

02:18
be networking. So it’s the whole point is to meet people and get to know people from all over.

02:23
And I think that’s a good alternative to right now, when you can’t meet people in person. And while we do that, in person interaction, that live interaction, yeah, that’s the thing. You know, it’s like, okay, so if if my business or whatever I’m trying to do requires me to meet more people. And I can’t go out because of COVID. And all this pandemic, junk, safely. At least, this gives you an opportunity to meet face to face virtually, of course, with people that you wouldn’t otherwise get to meet. And I’m your host. So if you’re like me, then you know,

02:54
me and my friend, Mike O’Connor from ESPN, we tease each other relentlessly because we’re like brothers. And so we hosted, we co host the show together.

03:03
Check it out. Yeah. And it’s free. no cost. Oh, perfect. You don’t even have to wear pants. But you know, everything from the waist up is required.

03:14
It is people who don’t do that.

03:18
Right.

03:19
Well, so the biggest question I have is, you know what, I think that there’s a big a lot of misconceptions, and a lot of professional and a lot of job titles industries out there that feel like it’s not necessary for them to network virtually. I think that a lot of times people assume that the people that need to virtually network are ones looking for jobs, or people looking to market a specific product or

03:44
service. And I don’t necessarily feel like that’s true. But I really think it’s important, especially in HR. So it’s very important for them, especially right now. So I want to hear what you guys think as to why you feel like that is

03:57
bringing up to speed networking, why is that a good thing for HR professionals to do especially ones that aren’t looking for jobs that are just happy where they are?

04:09
Sorry, go ahead. I’m sorry. I was gonna say ladies, first let’s, let’s have that core? The answer is so simple. The question people should be asking themselves is why are they not doing this right now. Because when this is all over, none of us know, when that’s going to be let’s be honest, people are going to be left behind. And that’s the reality of it. If you’re not marketing, and you’re not networking, and social media, you’re not going to sustain. You need to take the time you need to put the effort in and you need to show up. You need to show up there otherwise, yeah, in all honesty, you’re going to be left you’re going to be left behind. And a year later was better to ask yourself, why didn’t I do this in 2020? That’s a question people shouldn’t be asking themselves. I

04:56
think that’s true. Yeah. So I’m gonna kind of piggyback

05:00
Rachel’s answer, because I like that vein, but I’m going to ask it in a little bit different way. What does it hurt you?

05:06
Answer is doesn’t hurt you at all. So there’s there’s more than just one group out there, right? There’s job seekers, obviously, there are people that are in sales or marketing or something. There’s entrepreneurs, there’s venture capitalists, or there’s people looking for venture capitalism. And there’s all kinds of different people. There is no group that I know of, from the CEO, the owner, the solopreneur, or near the job seeker, the HR director, there’s nobody out there who is hurt by networking, because all networking really is is talking to people that you may or may not already know, right, and so you’re expanding your reach. But the biggest reason why everybody, including HR should network, in my humble opinion, is because it allows you a bigger megaphone for when you do have something you need to communicate, you now have a method to deliver that perfect Case in point, I made my living for 20 plus years, as an outside door to door sales rep. Back in March, I was no longer allowed to knock on doors. If I didn’t have a virtual network setup, I wouldn’t have been able to do my job. And there were plenty of people like that. And there’s still people like that, frankly. But also now I’m on the other side of the coin. As of June, I’m a business owner, and I make my living completely with LinkedIn, specifically, really social media networking. So I deal with HR folks, because I’m trying to see if I can help them as a business owner, opposite side of the coin one trying to sell them a product or service. Now I’m trying to see if they need my assistance for a whole different thing, either way, but I’ve got HR directors who the company they went to work for, it’s closed, no fault of their own. Guess what you built a network, now you have a way to let the world know that you’re available and find a job faster. I mean, it just, there’s so many different reasons why it helps everybody is the HR person you might have. sources are resources out there that you didn’t know existed, but because you network, people are letting you know about it. And now you go, Hey, you know what, I can take this to the owner of my company, and maybe we have a solution, we’ve been paying for 1000s of dollars a month or a year for services that we can get now for free, we can take that those resources we were spending on and use those dollars for something different, or just help increase the bottom line. So there’s benefit. I mean, we could do this whole show on just the benefits of networking. I was thinking the same thing. There’s a lot and that. So this brings me to a bigger question. Once an HR professional, you know, if even if they are very involved as far as virtual networking, what would be the benefits to them getting their employees involved in that? Do their employees need to be involved in virtual networking? I think that’s a question I get very often from HR professionals. They might be very involved on LinkedIn or other platforms, but their employees are not and should they even attempt to, to get them involved? Oh, yeah, absolutely need to get them involved. There’s there’s no reason I firmly believe like, these companies need to bring people in, like the three of us to teach them how to set their employees up. And put, we can get them going in like a workshop and say, This is what you need to do. This is how it’s going to benefit your company. They can’t send their employees out.

08:28
I mean, it’s unrealistic. We can’t go to our conventions, we can’t do all the work that you’re doing. So

08:35
they need to make sure that their employees are using their voices represent themselves in the best possible way.

08:41
It isn’t it what is it going to cost them? Nothing?

08:45
It’s totally, yeah, and LinkedIn pre 2017.

08:50
I joined in 2009. I joined LinkedIn in 2009. And what it really was, it was for recruiters, and it was for marketing departments. Right? And so some people still have that old mentality, where it’s like, well, I don’t speak for my company. I’m not the official, the official mouthpiece for the company. So it’s I can’t speak. And that’s not true anymore. And then, you know, some people are like, well, if I don’t need a job, I shouldn’t be on LinkedIn, which again, that’s not true either. LinkedIn has switched gears or shifted gears from being a recruiting only site to being a networking platform. And so the emphasis has gone from business pages and recruiters to, I hate to say everyday Joe’s but it is it’s everyday Joe. So your whole staff, as long as they’re representing themselves kindly and professionally, can help your business in all as in all facets, to just get awareness out about your brand what you guys do, but also to build relationships because the most important thing about all this is relationships. I would have never come on the show, Cory if we weren’t friends because I get honestly

10:00
Ask to be on podcasts about three times a day.

10:03
I can’t do them all. You know what I mean? I yeah, I’m honored. Because you’re my friend. Well, if we didn’t network together,

10:11
you know what I mean? We would have missed it on that on that. And so

10:16
for people who I think they’re short sighted, when they go, Well, we have a director of marketing, or we have a marketing team, I want you guys to focus on, you know, I don’t care if it’s customer service rep, I don’t care if it’s a facilities director, I don’t care if it’s a C suite person who thinks they’re too cool for school, everybody should be on LinkedIn. And not only should they be on LinkedIn, they should be active on LinkedIn, making comments, yes, to be the real smart person to be getting invited to a party and not standing in the corner the whole time.

10:48
You’d

10:49
be social on social media.

10:52
And I want to, I want to actually, I think that’s great that you brought that up as far as the presence of the business when they’re on LinkedIn, because I will say it just from my own past experience, and just other people I’ve met, if they’re looking at a job or interviewing for a job, a lot of times someone will go look at other employees for that company on LinkedIn and, and base a lot of their decision on whether to take that position off of that, what do they what is their team going to be like? So you’re absolutely right. we all we all know that

11:22
when you go into a job,

11:24
the dynamics in that company are going to have a huge effect on whether we like it or not, right? So absolutely, Glassdoor, LinkedIn, all these different platforms, indeed, all of them that have a little bit of insight to what the culture of a company is, is important. So if you’re antisocial on social media, odds are you’re going to be antisocial in person, that that doesn’t bode well, for somebody who’s considering you. Let’s say they’ve got three offers they’re considering. Two of them have great, you know, references and employees that are friendly and yours doesn’t. And they’re not. And I’m passing, I don’t even care for the top dollar. I’m passing about your children.

12:10
Well, I think that you said it perfectly. First of all of you, if you’re not coming from a place of kindness, that’s definitely going to affect your social media. That in a big, and that’s really crucial. I

12:21
mean, if you’re getting on social media, I mean, I would never like hire somebody to work with them. Like you said, Cory, and I met, she was fine. She was very professional and about on the show, and there was an action. And that’s a big part of it. And it’s about relationships. Definitely what he wants to work in toxic culture. And we can get rolling in, right? We have a choice of who we want to work with. I want to work with Cory like, Oh, I was working.

12:50
Do you feel like virtual networking and social media is a good way for our business or HR professional to kind of keep an eye on the culture that they’re providing to their employees, or the culture that their employees are involved in?

13:04
Yeah, Rachel, I’m going to go first. But I think yes, I think that they can actually create the environment right now. And they can do it from not a place of like, it can become a place in a holistic space, instead of that distance that’s in companies where HR is here and employ it, they now can make this all together in all one. Yeah, absolutely. We can bring everybody together. It’s their option they can, they can be more approachable.

13:35
You know, there’s a and I have a really good friend who’s like, taught me a lot about HR. And it really is, is that person available? They can make themselves right now available, they can set up what three of us are doing right now.

13:49
They can bring down those barriers. I know a lot of people have, you know, they have a lot of thoughts about HR, they have a lot of fears about HR, what you know, can they go to them? Are they approachable? So this creates it. Right. I agree. And it’s changing so much right now that the remote world is inclusive, inclusive, inclusive of virtual networking, I feel and become a part of their day to day. Well for HR two. Okay, so Rachel, I mean, her answers. Awesome. So I like Rachel, because she’s very smart. So here’s the thing. HR directors can not only benefit from, you know, being active on social and having their employees social. This is one of the things that gives them an opportunity for early warning signs that there is a problem. So if you start to see that somebody’s being,

14:40
I don’t know closed off, or perhaps a little short in their replies on social media, then that’s a warning sign that they’re not happy. So there’s that but then the other part of this is, you talked about rapport earlier, building rapport, because HR, so I worked for a company with my last job and it was probably the last job I ever have, because I’m

15:00
Business Owner now. So as long as everything goes, Well, I should be fine, right? But I can tell you this, I was in a different office than HR folks. So I didn’t even have direct daily access to them, they had no way to build a relationship with me. And frankly, I had no way to build a relationship with them, because they weren’t on social media, even though I am.

15:20
So by having people more active on social media, they would have had a chance to help me understand them as a human, not as just a title. Right. And so there is almost always that separation, especially the closer you are to entry level, it seems like there’s a greater gap in you know, the the relationship with the employee at that level, and the HR because HR tends to be closer to the ownership group. So the higher up usually not C suite, but right below it, right. And that’s, that’s typically where they fall unless it’s a, obviously chro. But

15:58
for the most part, there’s a gap in your blue collar workers, your entry workers and even like your supervisor roles. And so by having social media and having them act of both sets, you not only get the early warning signs, which also can make those friendships or that rapport building that can help you What do we know, in HR, it’s way easier to keep talent than it is to replace, right? So if we can keep them happy. And and first, the first step of that keeping them happy is identifying when they’re not, I think, so if you can maintain a positive feeling emotional connection between the HR team and you’re running, I hate to say your run of the mill, but your your every your common work staff, because everybody on the HR team is going to cater to the leadership team, of course, but get them to

16:48
understand in and socialize virtually. Network, you know, setting i think that i think it’s huge advantages. So, again, why should HR network want to retain your top talent? You don’t want them to leave?

17:05
Higher they need to check in right?

17:08
on right now. I mean, I know people who like their companies, I’m checking, you know, this whole time even like that, you know, and so we’re getting is they’re getting in a conversation, we’re seeing employees and they’re seeing, hey, Cory, how are you doing today? How’s your family? How’s everything IRA? How are you doing?

17:26
Well, in a what?

17:29
What, imagine this scenario instead, they reached out to me and said, Hey, I noticed you your you know, daughter just had her 18th birthday and she’s getting ready to go to college. How are you? How are you feeling you doing? Okay? You know what I mean? Like, now, you know, they actually give a crap about you, right?

17:47
It’s a huge difference between, hey, how’s your family doing right now? And I’m asking a specific question they just learned and all they really had to do is just go peruse through my social media profile to know that I’m heartbroken. My little girl is tearing my heart out. Because she’s leaving the Florida tomorrow. Oh, they are? Oh, no. Yeah, they’re actually going to school. So no, I’m not happy Bob. You can move there with her. No, because I have all these kids that don’t want to leave. You know?

18:19
Where she gonna do? She’s going to Pensacola Christian. I think it’s Pensacola. It’s PCC that’s called Christian college or something like that. It’s in Florida.

18:29
It might as well be on Mars, as far as I’m concerned. Because I can’t drive there. Oh, yeah. It’s my friend. I have an older son who’s already in school. In fact, he’s gonna be a junior this year. But it’s different with boys and girls. Right? So this is the first girl leaving me. And now I got another my youngest is saying she wants to go to Paris. Whoa, I don’t know. I kid crazy.

18:55
But she spent more time with her though. I got time to convince her that Paris is the devil.

19:00
Oh,

19:03
Paris, Tennessee. So you could just send it there. The same? I live I live 10 miles from a town called Paris right here. And she’s like, No.

19:11
She says no dead, the real Paris or the real one.

19:15
Then, okay, the commentary on that.

19:21
I guess my biggest question then is, and I think most people have this if they’re not very involved in virtual networking, and a lot of people aren’t and don’t know why they need to be but now that we’ve established how much they need to be, how does someone get started? What platform do they go to? How do you get started making those quality connections and building relationships? And and how do you find ways to connect with people of similar interests?

19:49
In order for them, well, they have to decide what’s the purpose, right. What is the message that that they’re putting out into the world? Second, well, they also need to decide is it Am I going to be

20:00
surrounding myself with professional people or not. And that’s why I choose LinkedIn. I choose to be around professional people. So that’s a no, I’m not saying other other thing is drama free.

20:16
Yes.

20:19
So if they’re, you know, if they’re looking for like that reason, and then space and music gave employees options, but if they want to get, let’s say this, they want to raise the bar on their social media. And they’re like, given your options, good luck, you know, you’re going to use Facebook and Instagram. You know, Friends and family, when we’re talking about business, and we’re talking about professionalism.

20:46
This is your space.

20:49
out, I’ll say, I’ll say this, too. And Rachel started out this way. So it’s good, you need to can always consider where you’re trying to get to. Right. So

21:00
HR folks, I’m going to presume for the most part, are trying to find professionals, you need to be on LinkedIn. I mean, that just is what it is. And mostly, it’s b2b stuff. What I’m finding on LinkedIn, the more business to business stuff, the business to consumer, the b2c space seems to still have a stronger play on Facebook. And in Facebook, specifically, it’s in group pages, right? So you might want to join like 50 different groups that are associated with we’re trying to do but to what Rachel was saying earlier, you have to know what you’re trying to get, or you’re trying to find a job? Are you trying to find investors? Are you trying to find future employees? Are you trying to find customers, you know, so you have to know where, what your demographic is, what you’re trying to accomplish, what your demographics are, and then where do they live? Because I will tell you, the number one thing people make the mistake they make as a new social media person, is they come in with a consumer mindset. What I mean by that is, what am I going to enjoy? What am what’s going to entertain me? What do I feel like doing as opposed to thinking about it from a business perspective, and the point of view of the other person on the other side, so one of the things that makes me different, and what helped me grow my network so fast, because I amassed almost 200,000 followers on LinkedIn, in just two years time. And how I did it was stop thinking about Ira, the consumer, and start thinking about Ira, the producer. Now when I put my avatar hat on, and we’re going, Okay, I’m going after small and medium business owners, usually they’re 50 to 65 years old, they’re not tech savvy. But they need help managing social media and creating media content for their websites or whatever. I stopped using terms that they didn’t understand. I stopped making posts just about my business. So I started to figure out what people enjoy. Not what necessarily I enjoy. Right. And that’s one of the ways that I learned about commenting. So the number one thing you can do pick your platform.

22:59
When I say drama free Here’s what I mean, there are trolls out there on every platform. They just hate, right. But there seems to be I like to call Facebook, the bait book, because everybody likes to like go at it like they’re angry. You know, we’re men and women. So we can’t get along, or white or black. We can’t get along. We’re rich report, or Republican or Democrat, or Catholic, or Baptist, whatever. I mean, it just seems like everyone wants to fight about everything. So I don’t like Facebook for business. That’s just my personality. I love LinkedIn for the most part, because I don’t find those same animosities, I can talk to women talking to tea right now. And we can have a civil discourse, even when we don’t disagree or don’t agree, right? We can, we can hear the other person’s philosophies and kind of with that mindset of how can I get better? And maybe what can I add to the conversation, so maybe you learn something, too. I love that.

23:51
And the other thing is, most people’s business pages are going to share LinkedIn profiles, not Facebook profiles. So there’s a clue to but I will say this depends on the industry. Again, because I’m in the media business, I make videos and graphics and stuff. So I’m on Instagram, I use Instagram a lot. I also use YouTube. I also use Twitter. So it’s not just LinkedIn or nothing, right? You have to kind of know what you’re trying to accomplish. The other thing about beginners is don’t read it like a newspaper, scroll, and nod your head. Keep scrolling. Right? likes don’t mean nothing. shares are the best thing you can do for somebody. So if you want to help them out, you really want to help them out, share their posts, but most post writers will appreciate a comment, though, if you’ve already taken the time to read it. You can always do this, here’s your tip of the day pro tip, you know is comment on the post itself. You can compliment the author or ask the author a question about anything like where is that behind you, Rachel if you know you know what I mean, because that’s it’s a conversation starter or you can engage with one of the other countries

25:00
mentors, like if they’ve said something and started a conversation, you can engage with them any which way you do that you’re increasing your visibility, and you’re helping the author of the post or you’re doing it’s Win Win networking. And if you do that, consistently, you’re going to gain followers, you’re going to gain connections, like a weed. And before you know it, you’re not going to have trouble with that megaphone I was talking about before, when you go to say something, people are going to see it. Because if you have the world’s best crafted post, and three followers, nobody’s gonna, nobody’s ever going to read it. You know what I mean? As soon as you start getting your snowball built up into avalanche size, then when you make a post, you know, I can, I can basically say anything you want on LinkedIn, and they get 50,000 views on it now, because I have such a huge following. But it wasn’t like that, always, I had to build up that. So think about it from two points of view, big, big picture, what am I trying to accomplish. And also think about it from the long game, like it’s not about today, it’s about, you know, every day, this is this is a marathon, not a sprint, I’m going to build on this thing, continuing a little bit by little bit, and it’s going to build, before you know it, you’re gonna have a huge following. But don’t don’t lose heart that your posts only got 50 views. And my post got 50,000 you’re not competing with me today, you’re competing with your tomorrow, and your next week, and your next month, and your next year. Just keep building. Hopefully that helps. In court, you know, without engagement, I just wrote this on one of my friends post, I was talking about engagement. And I was honest, is that if you don’t engage, you’re gonna fail.

26:32
And it has to be, it’s not really like a

26:37
if you come I’m gonna say this, because this really is the king you see it and you know, exactly.

26:42
If you are just taking from this platform, and you’re not giving, you’re doing

26:48
need to give

26:51
you need to give on the platform you need to give back. And it does. It’s not about reciprocity. It’s not about it’s about getting out there engaging with people. That is really, really important. A lot of the people before I maxed out a lot of the people that I connected with were people that I saw accommodate my friends pose. And I was like, oh, wow, that was I really loved what that person just said, and then I would send them a connection request. I still, so I’ve been maxed out for almost two years. And I still, cuz people fall off. I don’t know what it is. They don’t like me anymore. They cancel their account or whatever. But usually, like once a week, I get an opening. And you know who I fill those spots with? People I recognize in my in but so you know, I have anywhere from three to 4000 people usually in my queue is what I call it, right? Just they just sit there and I don’t get I don’t know what anybody because I don’t want

27:48
sorry, friend requests. Yeah, so that’s a friend requests. Here’s a strategy. And this will help tie this all together. When you do it. It helps if you actually start in the comment sections of their posts, right, like, comment on their posts for a couple weeks, then send them a friend request connection request. And when you do that, send a note with it that tells them you know that you appreciate their posts, and you want to continue to support their posts, you don’t want to miss their post something like that. You give them a reason other than what they can do to help you because that’s what most people do. They try and pitch me, if they send me a message. It’s like, Oh, I want to sell you this software. Well, thanks for letting me know that you’re just going to spam me not nonstop. So I’m going to pass over that one. But the one who puts in what I’m going to what they’re going to do what why they appreciate me or what they’re going to do to help me that makes them stand out to me. And then when I do have that slot open up, I put them in. The other thing I’m going to say is a lot of people are confused on this platform, or actually on all social media, they think that content is king. And it isn’t on social media engagement is king. You can build a huge following a huge network, never making any posts. By only making comments, you can actually build a network just as fast that if I had to pick only being able to comment or only being able to make posts, I would pick the comment every time. And I’ll outpace anybody who wants to argue with me. We can have a contest, we’ll see you can gain more followers in a week, I’ll do nothing but comment, you do nothing but post. Because if you make a post and never comment, you come off as being arrogant. Right? Like, it’s good to acknowledge you. You know what I mean? It’s It’s It’s the complete opposite social media. The post is just a conversation starter. The best part of the post is the comment section. So, you know, when we make posts, we’re just trying to get you to just say, Hi, we want to talk to you. We have a message we’re putting out.

29:41
And I think you both are very good at the engagement side. And that’s why you get so much engagement on your posts is I think a lot of people do, do not realize that it’s not about the content. It’s about making those relationships and engaging with people so that they want to engage in your posts like Rachel and I

30:00
Note, I’ve noticed that almost on every post, you have pretty much all of them, you respond to every person, every comment that someone makes you have a response

30:11
or a question. It’s, it’s, it’s an honor.

30:15
Right? They’re taking their time. Right? There’s they’re taking their time to engage with you, they took the time for so like, watch my content. And then they’re saying, Hey, this is what I thought about. And we thought, so I appreciate I appreciate it. Well, good. Time to spend it anywhere, right? You just do. I’ve noticed with Rachel and I like this about Rachel and I do the same thing, like when somebody tagged me in a post, and I’m engaging in that post, because I first of all, to be fully transparent, I don’t see most of my tags because I get tagged 1000 times a day. So when my friends let me know that I was tagged in their posts, and they come visit it, then what I try to do is try to live with that post. So like, if you’re going to engage in that post, I’m going to engage back and you know, I’m gonna try to stay there. And I wrote, Rachel does the same thing. And I think that’s where people then want to tag me in future posts, because they know like, Oh, it’s not just a ploy to get more views this one, he’s actually going to bring something to the table. Right? So that’s where I try to say, Hey, can you tag me on stuff only when it’s relevant when like, I’m actually relevant to the conversation, not just because you want more views? And let me pick up? I’m so glad you brought this up. Great. It is really, really obvious on social media, when some somebody is being opportunistic.

31:32
versus being late. I can tell when you know what, like, it’s one of my friends, like, I know, I know, when I’m tagged what it’s about, I can read and exposure. Probably faster than most people, honestly, because we were good at this thing, right? So if you’re trying to snowball us, like, don’t do that. Just be straight up. I want you might as well just say I want more views. Here’s the people I’m trying to bring in to bring me more views. Yeah.

32:01
Yeah, it’s not flattering. It’s, it’s actually it’s the opposite. You’re ruining our relationship. Right? Well, and and Can you say that again? Yeah, you’re ruining You’re ruining our relationship when you tag me. Let’s say it’s about beauty products. Look at me. I look like I use beauty products. You know, maybe an ugly buck tooth, dude. I’m five foot nothing. I’m overweight. I eat too many gummy bears.

32:28
So anyways, you know what? I mean? Don’t tag me that it doesn’t make sense. If you’re irrelevant. Right? Right. That Corey the amount of tags that Iran I get? And then like, I go through them, right? I’m like, okay, it’s quarries I’m on it is zagar. It’s those exposed to the lack of,

32:46
you know, when it comes to social media, let me let me say this, if you’re going to be on there.

32:52
I’m working very hard to teach to teach manners and etiquette, I wouldn’t hire somebody who doesn’t have manners or etiquette, right. And that’s when Cory knows is one of the goals like in this lecture is that everybody say, please, thank you. You’re welcome. So when people are tagging you who don’t even know? And like I said, we can we know, you know, we know was very obvious. You’ve never talked to me before in your life. But there I am tagging your post, right? Well,

33:24
I can’t even imagine how much that happens to you, too. And it is, it’s almost like they’re trying to use you and not, not in the sense. Instead, it should be Hey there, my friend, I want them to see this post, not, hey, I want them to come and comment or like it to gain more views. That shouldn’t be my last closure. A lot of them will get mad at us. If we don’t respond like they’re put off like, Oh, I took the time to tag him. didn’t even give me a like or comments. Like, first of all, do you know how many people do that to me every single day? I can’t keep up with my notifications have not worked on LinkedIn for a year and a half away? Oh, yeah. Because I have 182,000 followers right now, on LinkedIn. I mean, I promise you, if you come and look at my, if I share my screen and open it up, I get 99 notifications every second. It’s ridiculous. I suppose it’s a full time job. It quit working between the private messages, and the tags and hashtags. And then by the way, I manage a bunch of different business pages on LinkedIn too, and I get notifications for those. So you just can’t. But the audacity of somebody who’s never talked to me, never made a comment that’s not like that, to tag you in their post and then just expect that you’re going to come because you know, I have 180,000 followers, then I owe it to them to respond somehow. It’s like No, dude, I I owe it to my family to feed them. That’s it say this are and when they don’t say thank you. Oh, yeah.

34:54
That’s a pet peeve. Yeah. And they like irenna. You know, show up, you say no, do it.

35:00
You know, we’re there to support people and to help people with then a cut. And you heard me do a big post on this court, it comes down to Attitude of Gratitude over attitude of title.

35:12
I can absolutely tell when someone’s coming from a place of gratitude, or they’re coming from places. I’ll tell you another thing I need to quote, if they want you to comment on their posts, tell me how much more likely you are to go. If you’ve seen them in your posts like, Dude, are you completely dumb? Because it shouldn’t take a rocket scientist to figure out that if you want me to engage with you, then you need to reciprocate. And really, you should probably do it first. Because a comment from Ira or Rachel is not the same as a comment from somebody who has no network. I’m just going to be like blunt. Okay. So, if you want me to come do one comment on yours, which is gonna bring 20 30,000 people now, right? Because that’s, that’s what happens. Let’s just be honest, I bring away whenever I make a comment, or even a license in these posts, they notice it. But we did claim that two people IRA is honest, some people don’t. Let’s talk about that. This is good for your HR group. Can you explain exactly what following is? And some people don’t know. Yeah, so there’s a difference between connections and followers. Okay, there is a limit to first degree connections. Now, first of all, you have to understand what all this means. LinkedIn is different than every other platform. on LinkedIn, if you’re not a first, second or third connection, you’re limited to what you see, I liken it to an old fashioned video game, where the board was all dark, or all white, depending on what game it was, you had an old school flashlight in your hand. And if you turn to one direction or the other, you could illuminate a little bit of the board. And that’s really how LinkedIn works. Okay, when you have a small network, you can only see a very small part, there’s 675 million active users on LinkedIn, but you don’t see them all. Even if you use a hashtag, like if you’re on Twitter, you’re on Facebook or whatever, can use the hashtag, you have access to the whole platform. But on LinkedIn, you don’t first second or third only. So

37:09
on LinkedIn, if you have a direct connection, if I’m connected to Rachel, which I am, if I’m

37:15
connected to Cory, I am there my first degrees. Now, if they have somebody, let’s say the person’s name is Paula. Paula is connected to Cory, but she’s not connected to Rachel and I, okay, because Paula hasn’t figured out that we’re good people yet. So when Cory goes to view Paula’s profile she’s going to see first next to their name, core, Rachel and I are going to see second. But because we’re in that first, second, and third, when Paula makes a post, we actually have an opportunity to see it. When we search for content, we can see her stuff because we’re linked in. That’s what the name where the name comes from, where LinkedIn first, second or third, right? It’s like a chain. But if it’s a fourth degree of separation, like your Kevin Bacon, six degrees of separation, right? If you’re, if you’re more than four, doesn’t matter. So if I make a hash tag, or if I make a post, they can’t see it, if they make a post using a hash tag, I can’t see it. Okay. So connections, there’s a limit 30,000, that’s the limit.

38:12
So when I say I’m hitting that limit in it, you know, like, once a week, I get somebody drops off, and I can backfill, that’s what I’m talking about. I’m up against that 30,000 cap. Now,

38:23
my, my first become your second. So when I’m connected to Craig, or to Kirsty bahner, or to forget, or to Oleg, or any of the hundreds of people that have that have millions of followers, they all capped at 30,000 each, but you’re creating a super what I call super megaphone, right? Because now you’re connected into LinkedIn, almost everybody, frankly, when they connect me, because of the people that I’m connected to. But now following is something different following I can follow you whether you follow me back or not. So can almost like think celebrity, like I follow Bill Gates, Bill Gates doesn’t follow me back. He doesn’t know who Ira Bowman is, you know what I mean? And so, so we can follow them, but you can follow anybody. Now following when you’re a follower of a person, if they make a post you can you have an opportunity to see it, if it shows it in your feed, but you’re not necessarily going to see it. But that’s what that really does. You cannot direct message them, which is the main difference between follower and connection. So Rachel and Cory can send me a direct message on social media and I can send one back to them. Because we’re first degree connections. If you’re a second degree, most of the time the answer is you can’t, you could send in mail which you have to pay for. Or you can join a group. This is a this is a pro hack, by the way, join a group that they’re in, go view their profile, join a group and then go to the membership directory. And then you could send them a message that way. Oh, yeah. I have a video on YouTube about that, by the way, and LinkedIn got pissed off that I made that

40:01
Have a really good one. So here’s so here’s the thing, followers, they can’t see your hashtags. But they can get notifications on your posts, they can’t necessarily send you a direct message. Now I have a premium account, which allows me to open up my DMS to everybody, which I’ve done, because I want, you know, people to reach out to me for help, whether that’s coaching or for from for my work, right? So there’s that. But when you have a huge following, and you make a post, so the algorithm is going to show, I don’t even know if we want to talk about algorithm, oh, my goodness, I could do an hour on that day before we stay on track for you. Yeah, I don’t know if we have time to talk about algorithm. So let’s just do this. Okay. In your feed, when you’re scrolling followers have an opportunity to see it, the more the post gets commented on, engaged and shared, this is why shares are so important, when you share a post when it’s telling LinkedIn is, Hey, this is really good content, and it’s worth opening up. And so there’s a there’s an amplifier in the algorithm, it gives it a bonus score. And that’s why shares are the best, right? Comments are second best, and likes are third best, but they’re very weak. So the comments and shares do much more than likes. So by doing that, it opens up more of that post to other followers in their feet.

41:22
And that’s why HR, that’s why it was such an important conversation as we will like IRA mean, you can go in and explain this to company and say, Okay, this is what you want to do, this is how you want to set up because in all reality is you need, you need a social media strategy in place, you know, exactly like I know exactly what you know, I’m planning out for the week. But my goal is what my objective here and

41:49
let’s put it on the line, every company exists to do something, you’ve got a service or a product that you’re trying to get out there. And when you make changes, if you have 50 employees, and only one person is on LinkedIn, and they have a small following, because they don’t really use it, you have no way to impact social selling. I mean, that’s the bottom line. But if you have all 50 people online, and some of them have bigger followings, let’s say 30,000 40,000 50,000 followers, when they go to make a post about that announcement, now, it gets out there and you have to spend money, this is free. I make. And this always makes me feel really good. From June 5, I launched my business, I have not had to spend one single penny in advertising at all. Wow. And I’m making more money each month. I’m having my best month already. Right. So you know, it’s it’s incredible. The power of I call it organic SEO, we’ll get into that some other time, but basically free. Because I use social media properly.

42:54
That’s the power of that’s the power of networking and why everybody should do it, honestly. Because I don’t care if you’re doing philanthropy work, like I do a project help you grow. Or if you’re doing something for pay, or you know, it doesn’t matter. It could be community outreach. It could be hospital stuff, it could be you know, anything, any financial good or service, it could be any to any manufacturer you have the larger the workforce you have, you have the opportunity to reach further faster, if you just uncork or untapped the social media potential that’s free. That’s exactly it is. And I think, and I want to touch on what Rachel said, I think the biggest takeaway I’m virtual networking is, is the fact that you should treat it like real in real life interaction. And I think a lot of people don’t get that just because you’re behind your computer behind your phone does not mean you’re you shouldn’t have manners, you shouldn’t have the right attitude, you shouldn’t engage, you shouldn’t say thank you, you still should remember the golden rule. Treat others treat others as you treat online. And actually, I’m gonna tell you, so when you’re doing the video stuff, it’s actually a little bit easier because you get the non verbal and the visual clues. But when you’re just doing text, or when you’re typing, you need to be really, really careful with your word choice, right? And if you’re trying to be sarcastic, you need to put a Haha, or give them a clue like a little smiley face where they’re crying. You know what I mean? Like, give them a clue that it was a joke, so that people don’t think you’re a jerk. You know, you were joking, but they don’t. A lot of times lol doesn’t say like, look at this data, you got to make it right. It’s okay to tease and joke. I do it all the time. I love to tease people, as you guys have already figured out. But, you know, I’m joking. And therefore, you know, and you don’t want it you don’t want to be the bad guy. You don’t wanna be the troll. Man. At the end of the day, you’re representing yourself and your business. So I’m gonna add this for me. I don’t know how Ira feels about this, but like

44:57
my first interaction when

45:00
I can’t put somebody in that first message and direct messaging because honestly, that’s where everybody fails.

45:06
That’s why you hear me talk about the direct. That’s where people fail. They fail on direct messaging.

45:12
The first impressions, everything. Like we walked into cocktail hour, three of us and I went up and said, Hi, Cory, my name is Rachel back, and an IRA, hi miniature, we would introduce ourselves, we will be polite. So that that is another part of social media that people are not there. You have the ability to either help your career or hurt your fear, I would never do anything to damage. Did you imagine Rachel to be walking up to you in a cocktail party or a networking event? You know, we’re at the bar, hotel, whatever, you know, the Hilton.

45:47
We’ve all been there, right? That’s what we used to do all the time. I walk up to you, I don’t know anything about you. I see your name tag, Rachel. And I go, Hey, Rachel, my name is IRA. I see you work for fill in the blank company. And I make websites for a living. And I’d really like to make your website Would you like to buy a website today? I don’t know anything about you. I didn’t even take a breath. To let you say hi back. I’ve just went straight to pitch. People do not pitch. So here’s I’m gonna give you another pro tip. Pro Tip me mistake Emma’s in the very beginning, Ireland has started and started. I didn’t understand that. And then, and I share, I paid for my number to say hey, don’t don’t make this mistake. Don’t. So I’m gonna be honest, when I was young, in my 20s, I used to think the whole point of the networking events, the in person networking events, was to run around the room and get everybody’s card. If I left with everybody’s card, I thought I was victorious. Oh, now I know

46:42
that people by leave with three cards or five cards, but I can tell you everything about that person, like you know, I can call on the phone, I can ask them about their wife, their kids, you know, their hobby, where they went to school, those kind of things, then I feel like I want. So here’s what I tell people networking, I don’t care if it’s virtual, or if it’s in person, same rule applies. Make friends, not pitches, use your posts, to advertise what you do. Use your comments, and your DMS to ask about people and to be social.

47:14
Well, I think that’s a, that’s the best advice you can give. And I don’t think a lot of people understand that. But hopefully they do now. So I really appreciate the two of you coming on, it was great. I even learned some things that I haven’t learned from you before. So I really, I really beneficial.

47:37
I send you a bill later. Send me a bill later, you know, as required support yours if you like but like let’s just make this a series. Because people need help.

47:50
And I and I think that the biggest problem right now is a lot of people don’t think they need to social network or virtual network, if they if they aren’t looking for a job. totally not true, Rachel keyed on, if you go into this being nice to people, and you look for ways to help them proactively help them don’t even wait to I mean, almost everybody will be nice to you. If you’re nice to them. You know what I mean? So just be nice look for ways like they need some help. You can help everybody on social media by sharing their posts. So if you’re looking like What Can I Do you know what you can be there’s a hashtag. on LinkedIn. It’s called Helping Hands hashtag Helping Hands every time you see somebody in your comments, who just puts a hashtag helping hands, what they’re really trying to tell you as they just shared your post. Wow, does it cost anything to share posts, so share posts, you’ll catch people’s attention.

48:45
Good pro tip. Thank you both. And hopefully you come back again. Alright, so we’re back. And it’s about five months later. And so one thing we didn’t get to discuss that I’d really like to discuss is how can HR professionals or people in general, build their brand during this pandemic? And why should they do it now, instead of waiting until later?

49:12
When it comes down to this, okay, a year ago, people were saying that they should wait, they should wait. Right? So March is the year this pandemics been going on in this country. So the people who waited they just lost a whole year of marketing of branding, and there’s no reason for that. Right now is the time to be in social media right now is the time to build your network. Now’s the time to build your brand.

49:39
If you want to succeed in 2021 this is what you do right now. What do you think are? I think that if people haven’t jumped on social media, and branded themselves digitally by now, the odds are they’re not in business anymore.

49:56
But I want to talk about one other huge benefit.

50:00
to doing this, let’s say, for whatever reason you didn’t do it, you’re going to start now you’re still in business. Praise the Lord for that, right? So you’re still here.

50:09
Think about all your competitors that have gone out of business. Well, their audience, their clientele, they’re looking for a new business to do business with, right? So, branding, I don’t care if it’s personal or business branding. You got to be digital. Right now, most people we’re talking about in the green room, 99.9% of people are still not meeting in person. Like I live in Southern California. We’re like, locked tighter than an oil drum right now. It is like you can’t go meet people. You know what I mean? So what are you doing, you’re doing zoom calls, you’re doing the Microsoft Teams you’re doing like, LinkedIn networking stuff, and clubhouse and all these different things. There are so many ways for you to jump in, however you feel comfortable to clubhouse. What I like about that, if you’re not familiar with it is it’s audio only. So you’re not on video, but it’s still live real time. And you can meet and you can be in, there’s all kinds of different types of rooms, size rooms, but even if you’re like, Okay, well, I’m a Facebook person, or I’m a Twitter person or I’m a LinkedIn person, you can you can pick your area and do what’s comfortable. Whether that be text only posts, or you know, pictures and videos or video conferencing, I mean, you can still call people on the phone. But if you’re not networking digitally, I don’t know what you’re doing right now, why that’s a good point I read that you made of the businesses that went out of business, their clients need somewhere else to go. But I think that’s also relevant for HR professionals, that businesses that went out of business, those employees are now looking for a place to go. And they’re totally missing the boat as an HR or professional recruiter, if they are not virtually networking, creating their brand to draw those people towards them, because they’re not the only ones in search of employees right now. There are really really, really talented folks that you would have never been able to hire a year ago that are available right now. And they don’t know your company exists. But if you’re creating a spotlight for that, a beacon, if you will, you know to draw them in, you can get top talent at I hate to say it because it’s gonna sound rude but discount prices,

52:31
people that you would, their superstar, their five, their five star players, I don’t care if you’re talking about marketing professionals or you know, engineers, or whatever it is that you’re looking for. It’s amazing how many people are available right now that wouldn’t have been because they were let go at no fault of their own, their company had to downsize or the company went out of business. That happened to me. I don’t know if this show, I don’t know if this, we did this original before or after I was laid off. But I was ahead of my quota by a lot. And my company downsized because the print business. Basically the floor fell out from it right 50% of our business was gone. And, you know, they laid me off, I started my own company as a result, because I didn’t want to wait to find a job. But there’s a lot of people out there that are looking for the work. Why? Because they want the they want salary, they want the benefits, they want the security that comes with employment, but the fact is, they are superstars. So they’re probably not experts at finding a job. You have to help them out. And, you know, getting your getting your message out there building your audience will help you do that. help you find it.

53:37
Yeah, inquiry comes down to this right. Cuz you you are and I know this, are you willing to do what it takes right now? Right? Are you willing to take that risk of not investing in your company in in your brand waiting another year, you know, for 2022? And going what it should a cut cut off, which the three of us don’t do because we know the importance of it. We don’t want to have the regrets of building what we’re building right now in the middle of this pandemic. So there’s really, really it comes down to there are absolutely no negatives. to doing it right now. Yeah, it’s not gonna. There’s just no negatives. So that’s what the HR people need to realize. Also, let’s talk about this for a moment because usually in business, what are limitations limitations are either ability, availability, or budget. In this particular case, most HR professionals are not as busy as they normally are, because you don’t have all the office drama that’s normally happening. So you don’t have the inner office conflicts. Like one of the benefits of everybody working remotely, is you know, they’re not driving each other insane. offices. All right, as much right so you don’t have to deal with that. So you have some extra time you have some free time. budget. Of course, everybody’s strapped but the thing about

55:00
Social is, it’s pretty much free, you can do almost everything for free. And the things that do cost, like, you know, if you’re gonna buy a subscription to, you know this or that, you know, to help give you an advantage. Usually, those are relatively low, I’m talking, you know, $6 a month, $8 a month, $20 a month, you don’t have to go nuts and you don’t have to be a graphic artist, you don’t have to be a professional videographer, how would you say it? Right? You don’t have to do any of that stuff professionally, to put out pretty good quality content.

55:31
Anyways, so you have the time you have them, you know, you have the capability and budget isn’t a factor. So there’s really no excuse for you to do it. Right? Oh, and one thing, I think that might be a little confusion confusing to some HR professionals is, yes, they they know how to market their company get their company’s name out there. But you know, what’s the difference between marketing or pushing the brand of their company and versus just doing it for themselves as an individual? Because I think that both are important right now. I mean, fortunately, they could be that person that’s let go, because the company downsizes or closes, and they have only at that point marketed their company, which are no longer with So, you know, what are your suggestions? As far as? How do you brand yourself versus just branding the company, you can do it right now. You can do it by creating your social network. that’s crucial, right? So if you’re in a place where you’re worried, and a lot of people are very stressed out, they have a lot of anxiety, will they have a job in 2021?

56:35
It’s in your benefit to start marketing yourself. I mean, when it comes down to the means, that’s very honest question, when it comes down to that in the very, very end? Who’s going to take care of you? Is there going to be the company when they let you go? Or is it going to be yourself? So if you’re let go, but you’ve already started building what you’re doing, you know, behind, you’re building your brand, you’re doing social media, you least have some kind of cushion, you know, to to feel better that you’re not like, okay, now I’m on my own. And now I have to start from, you know, the place of zero? Well, you don’t need to do that. You can, you could be doing it right now.

57:19
So let me just echo that. That’s, that’s my story. What happened, I built up a network of, you know, 250,000 people between my personal and my business page on just blinked in alone. Let’s forget about the 1000s and 1000s of followers I have on YouTube and Instagram and Pinterest and Twitter, right? I have a huge audience across social media. When I was let go, I had the option to start my own business because I had the notoriety I had the audience that most companies don’t even have. Right. So that gave me that option. But don’t you think that other companies out there in the United States would be willing to bring someone like me on board as an employee, I had a lot of people reaching out to me saying, Hey, would you consider working for us, I didn’t want to move. That was the main thing, the reason why I decided to do what I did. But there’s a lot of people who don’t want to take the risk of opening their own business. So they’re looking for employees, they’re more valuable across the board. The bigger your personal brand, is when you join forces with a company that the company that hired me the last time that laid me off, that was one of the things that they were interested in, like, wow, you have a large social media presence. And we all see that it’s going more and more this way. And this was pre pandemic, now it’s even more important. So to answer your question directly, how do you do it? That’s the question. Well, you’re going to take your posts, and you’re gonna have some of the stuff that’s going to be not on topic. And I call that the personal interest, too, because not everybody’s gonna be interested in HR, you understand what I’m saying? Like, it’s a topic that not everybody gets excited about. So if you’re only running on HR, guess what? You’re gonna lose a lot of people. So talk about, look, I’ll give you a perfect example. The Superbowl is coming up here for us. I couldn’t give a rip about that game, because my team, they’re not playing. So what do I care? But I put up a poll and I said, Are you going to watch the Superbowl? And if you are, are you watching? Because you’re interested in the game? You have a rooting interest in the game? Are you watching because of the commercials? Because frankly, that’s more likely to get me than the game this year? Or are you watching for the halftime show, which I don’t care about, because I’m over 25, right? So, but it’s fun. It’s something that allows people to participate, and you’re building your audience. And then, you know, if you do like half of them, something like that, and the other half about HR, you can become a brand expert. And you can build an audience at the same time. Now, if you’re smart, you’re going to tag your business. Every time we post and guess what you’re going to do, then you’re going to go into your business page admin, and you’re going to respond to that post and then people are going to

1:00:00
naturally start following your business page two, because they’re gonna see it a lot. And they’re gonna be like, Oh, well, that’s a business that actually is doing something to me and people with their business pages are still trading on my PR, press release public relation, I’m just going to drop a fact, hey, we hired a new person, or Hey, you know, we’ve got a new product, it’s like, Well, again, people don’t care about that, what they really want to know is the personal stories, give us on your business pages, things like, Hey, you know, Cory has been with us for 10 years. And we want to, you know, give you some fun stuff about Korea, you might not know, or, you know, maybe you had a new vendor, who signed up, and they signed up with you why share a case study, things like that, that’s what you want to put on your on your business page. But if you start doing those things, both will grow. And like Rachel said, you get let go. Now you have more followers, you’re more your, your commodity is higher, because you have another feather in your cap, let’s go HR, let’s speak HR real quick, you got two candidates, they’re on paper, they’re, they’re exactly the same. They want basically the same money, you’re trying to figure out which one to go with. One has 10,000 connections on LinkedIn, the other has 45, which one you get, and I was just gonna say are another thing is,

1:01:19
if you have several people in HR looking for the same position, you need to find a way to make yourself stand out. And that’s not going to be by posting

1:01:29
things about HR, unfortunately. And a lot of times the person who hires the HR director, or HR professionals are not in HR. So you’re right, they really don’t care about the the information that’s being posted in regards to HR, they want to see the person. Most CEOs are most, you know, directors of operation or whoever is going to be making if you’re looking for an HR role, right, senior role. Yeah, they’re not reading the HR posts, that’s boring to them. They’re not passionate, they didn’t get into business, they didn’t create their business because they were on fire for HR. Right 99% of time, there are HR companies out there, right. But most of us, HR is a necessity, not something we’re passionate about.

1:02:13
You know what I mean? Yeah, if you’re writing things that that they are interested in, they’re more likely to Hang Hang with you and bear through the industry specific bugs that you’re gonna put out there and be like, Okay, well, that one’s not, you know what I mean? But if you’re sharing pictures about your dog, you’re telling anecdotal stories about you know, what happened, you know, in your area, like you’re in Nashville right now, you know, you’re visiting in Nashville, you know, and you’re posting something about what’s happening in Nashville after hours. You know, three years ago on LinkedIn, you wouldn’t ever see those posts, and people would, would poopoo it. But now it’s like, that’s the stuff people are looking for. Right? It’s the comic book. It’s the comic section of the Sunday paper, is, nobody wants to admit it. But that’s what they bought the paper for, is to read those comics, you got to give them some of that. So Rachel, I have a question for you off the top of your head in your network. Can you think

1:03:06
of at least three HR professionals that pop into your head that you know that even Noah they even know that or HR? Yes, yeah. And they’re phenomenal people? I can absolutely, yeah. And I’ve had him I’ve had him on the show. I’ve had an HR person on the show, talking about the do’s and don’ts during this pandemic, because I think it’s important for people to learn from HR professionals right now.

1:03:30
Do to make them stand out to you, like why do this now? They talk the first of all, like, exactly what he was saying. They don’t just talk about HR every day on their post. He has phenomenal post. And I remember everything that he says in this post, you know, he shares his story. He’s here to make this world a commonplace. So by doing that, and he has a following. And I just talked about today, but I wanted him on the show to say what do people need to know right now in the middle of the pandemic? Because that’s important to hear from an HR person doesn’t have popped in my head. Cory, you want to know as some people could be doing right now which do not? Yes, they could be working on or they could be working on their profiles. And IRA and I know the importance of this, I can’t begin to tell you that when I run around and I’m commenting on your posts or commenting and IRAs is a maxed out what I do is I go in and I started following people post.

1:04:33
They could do right now, a classmate get work on your profile. I just had someone last night he needs help with it, then you realize that because of the way his profile looks, and something so that’s something people could be doing right now at home. No doubt. Yeah. And if you’re if you’re lost on where to go, where to start, find somebody that you look up to who has a massive following. And basically, imitation is the highest

1:05:00
form of flattery. Right? Right. You know,

1:05:03
if you have no idea what you’re doing on social media, find somebody who’s doing it well and, and imitate them. I mean, it goes to what I talked about all the time informational interviews, right? If you’re not sure what to do, find somebody who’s already done it and buy them coffee or lunch and ask them to pick their brain.